Hands plating a flatbread tableside

What We Do

Every visual and digital touchpoint, handled.

Seven services, one fractional team. No junior staff, no freelancer gaps, just the systems your restaurant needs to look as good online as it does in person. Most engagements start with Denver restaurant marketing or Denver bar marketing, then pull in the services below.

Detrás Co. is a Denver marketing team built for independent restaurants and bars, and for the hospitality groups that run several of them. The seven services below cover everything a restaurant or bar needs to look as good online as it does in person: local SEO, reputation management, photography and video, graphic design, website and ordering, email and SMS automation, and experiential events.

A dressed-up crowd entering a colorful, lively venue

Trust, built before they walk in.

Reputation & Review Management

We monitor and respond to reviews across every platform that matters. A steady stream of recent, positive reviews does more for bookings than any ad you could run.

Shot the way it actually looks and feels.

Visual Content Creation (Photo & Video)

Monthly on-site shoots capture your food, drinks, and atmosphere for real, not staged. Short-form video built for the platforms your guests are already scrolling. See our photography and video work.

A DJ silhouetted under green stage lighting and a disco ball
A group of friends laughing together at an arcade game

The kind of buzz that gets talked about.

Experiential Marketing & Events

Pop-ups, chef collabs, and seasonal parties, designed and promoted end to end, from the graphics to the day-of coverage. Built to get your place talked about outside its own four walls.

And everything underneath it

The systems that keep it running

Local SEO & Listing Management

Your Google Business Profile, Apple Maps, and Yelp listings kept current: photos, hours, menu links, and posts updated so guests find accurate information the moment they look, whether from a Google search or an AI assistant. See restaurant SEO in Denver and AI search visibility.

Graphic Design & Brand Collateral

Menus, table toppers, flyers, and social templates that look like they belong to the same brand, because they do. One cohesive identity across every touchpoint, including the words on it. See our hospitality copywriting.

Website & Direct Ordering Optimization

A mobile-first site and ordering flow built to convert. Fewer clicks between a hungry guest and a placed order, and fewer commission fees paid to third-party apps. See our mobile and ordering work, or our restaurant POS guide if you are choosing a POS.

Email & SMS Marketing Automation

Welcome flows, birthday offers, and win-back campaigns that turn a one-time guest into a regular. Set up once, running every week without you touching it.

How the work runs

Three steps, month after month

1

The Audit & Refresh

We go through your brand presentation, local listings, menus, and digital touchpoints, cut the friction, and set a high visual standard with a custom shoot.

2

The 30-Day Ahead System

Guest retention over email and SMS, local SEO, and graphic design, with the content calendar kept a full month ahead so nobody scrambles.

3

The Agile Co-Pilot

We launch local campaigns and stay right behind you, ready to pivot for a last-minute special, an event, or a shift change.

From doing all of it yourself to running the room

Without Detrás Co.With Detrás Co.
Seven marketing jobs and nobody who owns any of themSeven services run by one team on a single calendar
Quiet mid-week shifts despite an excellent kitchenConsistent year-round traffic and a full room on a Tuesday

Ready to see it on your restaurant?

Every service on this page starts with a single audit call. No pressure, no contracts signed on the spot.